Enough is enough

I see too much focus on product processes. That's not what product management is truly about.

So, what's next?

• Talk to your customers.
• Observe and understand their real challenges.
• Then, build something that solves those challenges in a cost-effective, seamless way.

The product itself is completely secondary to the problem it solves.

Let’s stop focusing on processes and get back to what truly matters - the why.