Who It’s For:
CEOs and PE-backed companies with underperforming product teams.

The Problem It Solves:
A product team that lacks commercial impact, suffers from slow execution, and overall is costing too much compared to the value it creates.

How It Works:
Assessment of product and tech team structure, product plans, capabilities, and processes, followed by strategic proposal for restructuring and hands-on training. I provide clear, actionable feedback on what’s working and what needs improvement, ensuring you’re set up for long-term success.

What You Get:

• Clear diagnosis of bottlenecks and inefficiencies, as well as areas of excellence
• Team restructuring recommendations, including job descriptions and key areas to strengthen
• Training in commercial acumen and product value creation

Price: starting from £15,000 + VAT

Who It’s For:
CEOs, CPOs, and leadership teams struggling with a roadmap that doesn’t translate into commercial results.

The Problem It Solves:
A roadmap that is feature-heavy but not driving revenue anymore. Quite often in B2B, after an initial product-market-fit, the product team can be stuck - with good intentions - into a phase of over-optimisation. Multiple granular features are built for existing clients. Not enough capacity is dedicated to the identification of new product opportunities to support upsell or cross-sell. Overall, the product plans aren't ahead of the commercial imperatives but lagging behind.

How It Works:
A deep dive into the company’s current strategy, and product strategy and the state of the tech platform. This includes identifying gaps and opportunities for new commercial growth, based on the team's knowledge.

These services are ideal for teams that want to gain immediate clarity on their product direction or are looking to streamline and optimise existing functions.

An in-depth audit of the current roadmap and decision-making process, followed by alignment workshops and actionable adjustments.

What You Get:

• A realigned product process that directly supports business growth objectives
• Frameworks for prioritisation based on commercial impact
• Executive-level alignment to ensure company-wide support

Price: starting from £15,000 + VAT

Who It’s For:
CEOs, CPOs, and HR teams in PE-backed scale-ups aiming to expand their product teams, while keeping costs under control.

The Problem It Solves:
Difficulty in hiring, structuring, and managing a high-performing product function at scale.

How It Works:
A tailored approach to defining team structures, hiring needs, and leadership coaching to enable scalable growth.

What You Get:

• A roadmap for team expansion that aligns with business growth, covering product, analytics, design and data science.
• A Product org which is set up for a great collaboration with the Technology teams
• Role definitions, recommendations of trusted headhunters. Participation to final stage interviews of all key hires
• Optional add-on: Coaching for leadership teams to ensure strong product execution.

Price: starting from £10,000+ VAT

Who It’s For:
PE firms and investors looking to assess a target company’s product function before acquisition.

The Problem It Solves:
Lack of clarity on product risks creates a gap in the team's understanding of the required priorities post-acquisition. The data cube and due diligence reports provided by the vendor are not always neutral. Leveraging my deep product expertise, as well as my M&A experience, I help PE firms uncover critical insights about the B2B product and the company they are evaluating.

How It Works:
A structured evaluation of the company’s product, team and roadmap to identify potential risks, gaps, and opportunities. I assess the due diligence documents provided, uncovering gaps, and support the PE team in analysing the replies they get.

What You Get:

• A thorough analysis of all the product due diligence documents provided, with a clear list of gaps
• My assessment of where the product stands vs benchmarks, both in terms of traction, but also usage and team.

Price: from £5,000 to £10,000 + VAT, custom price, depending on the company stage (seed / Series A, B / Growth) and scope of work.

Who It’s For:
CEOs, Chief Product Officers, CPTOs following a project together.

The Problem It Solves:
After a project, CEOs and Product or Tech leaders often want support to maintain focus and keep up the pace. I help them follow through on the priorities we’ve set to drive product success.

How It Works:
We meet via video call every other week to focus on the most important actions. Typically, Product leaders bring the key challenges they’re facing, and we tackle them together. The topics vary widely – from product development and strategy to leadership, team dynamics, feedback, executive presence, and anything else that can help them succeed in their role.

What You Get:

• A video coaching session every other week, usually at a set day and time but I'm flexible
• Phone, Whatsapp/Signal and email support in between.

Note: I don’t offer this coaching as a stand-alone service, except in rare cases.

Price: from £3,000 + VAT. For example:
• "Advance": a 3-month package is £3,000 + VAT
• "Transform": a 6-month package is £5,500 + VAT