Startups used to compete on execution. Now, with AI accelerating development, 100+ teams are competing simultaneously on the same idea, not just 10 like it used to be.

Where will differentiation come from?

In B2B, pro users demand absolute excellence. AI-powered tools must deliver seamless, high-quality experiences to win against the general-purpose AI assistants.

Christopher Pedregal captured this perfectly in Invest Like the Best with Patrick O’Shaughnessy (Ep. 412 – Building Granola):

There will always be pro tooling for the people who really want to do a fantastic job at something.

Key insight: Build a Power Tool to win

If your users rely on your product daily to perform at a high level, they will choose specialised B2B tools.

My questions to you?

Is your B2B product good enough to compete?
If you’re targeting professionals, are you optimising for precision, control, and depth?

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My take-away: the B2B winners won't just add AI to existing product paradigms, they'll rethink experiences from the ground up.

AI is making execution easier, but differentiation harder.